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Where It Pays

Two partners, no slide deck

We put AI where it pays back.

We walk into the operation, find the work that eats hours and salaries, and close it with agents. We count the result in money: 1 to 5 weeks, and the before and after in one table.

Walk a process

A 30 minute look, free. If AI will not help, we say so on the first call.

  • Stanislav Kuznetsov

    Partner, systems

  • Denis Dyakonov

    Partner, clients

>30
projects
In production, used by the client.
1–5 wk
to ship
From the first call to handover.
−$40,000
a month
Payroll avoided on one project.
from $2,500
one process
Price and result are fixed before we start.

01 / What we build

Four formats. Each one has a case below.

It is running in the business on Monday. We do not arrive with a transformation deck.

  1. 01

    Assistants and bots

    A bot that answers at night, qualifies leads, and does not mix up orders. Telegram, the site, WhatsApp, Max.

    • A first line, 24/7
    • Lead qualification
    • A knowledge base, not a FAQ wall
    • Wired to the CRM and billing
  2. 02

    Operations, automated

    We take the repeating work off people: requests, calls, reports, documents. A person stays where judgement is required.

    • Call and meeting review
    • Mail and PDFs into tables
    • Reports that assemble themselves
    • Content lines for one brand
  3. 03

    Engineering on agents

    We put Claude Code, agents, and pipelines in front of the team. One developer covers the volume of three, without a hire and without burnout.

    • A look at how the team ships
    • A workshop and onboarding
    • Agent CI and code review
    • One to three months beside you
  4. 04

    A stack for the owner

    We assemble your stack: assistants, memory, voice, agents. We move your work onto it and stay for four weeks.

    • A personal assistant with memory
    • Tasks and calendar by voice
    • Agents for your routines
    • Four weeks beside you

02 / Already in production

Live systems, not a demo for the call

The figures come from reports we pull every week. Each case below has users.

Marketplaces

A CRM for seller teams

Wildberries and Ozon. Ads, positions, P&L, supply. 1,100+ SKUs, four months from the first migration to production.

A rolled-up P&L across stores, client data blurred
Rolled-up P&L, client data blurred

Before

  • The team lived in 14 Google sheets: bids, positions, stock, a weekly rollup done by hand.
  • The ads manager spent 3 hours every morning on bids across 1,100 SKUs.
  • P&L landed once a month and always with a surprise: returns, logistics, and fines showed up later.

What we built

  • One panel, 51 sections, with view and edit rights split.
  • Ads: conversions and shelves on one screen, a bulk bid change in one click.
  • A live Wildberries results parser, and a P&L with coefficients so the rollup and unit economics calculate themselves.

After

  • Morning ads went from 3 hours to 15 minutes.
  • A weekly P&L without an accountant: margin is visible on Tuesday, not a month later.
  • 718 migrations and 1,600 commits in four months. The system is still growing with the team.
×12
faster morning ads
1,100+
SKUs under control
14 → 0
Google sheets on the team
−$40,000
a month in people we did not hire

I want this panel

Content

A content system, end to end

A regional production brand, 8 platforms. 32 agent skills, a week of content from one request.

Week of 10–16 August. The agent assembled the pack.

  • Instagram 4–5
  • VK 4–5
  • OK 4–5
  • Facebook 4–5
  • Pinterest 4–5
  • Telegram 4–5
  • Max 4–5
  • X 4–5
35
posts, a different text per platform
28
frames: carousels, Reels, covers
40 min
of the client’s time, two oks
$41
cost of the pack, counted before it started
Topics from trends and the base5 / 5
Fact check20 / 20
Texts per platform35 / 35
Frames28 / 28
Publish queue35

Before

  • Seasonal demand, and the SMM contractor delivered 10 posts a month, one text pasted everywhere.
  • Site photos and voice notes sat on phones and never became content.
  • Articles for Dzen and the site came out once a quarter. Every edit was a week of messages and a new invoice.

What we built

  • An agent with 32 skills. The client says "build the week". The agent takes topics, checks facts, and pulls material from the knowledge base.
  • A separate text per platform: carousels at 1080×1350, Reels, timelapses, articles, video with an AI avatar of the expert.
  • Two approval points: the creative with a dollar cost, then the finished posts before they go out.

After

  • 140 posts a month across 8 platforms, every day on a schedule.
  • Four text variants per topic. A week of content is one request and two oks from the client.
  • The cost of the pack is visible before it starts. The avatar explains things with no studio and no editor.
10 → 140
posts a month
8
platforms, each with its own text
2 oks
from the client per week
0
contractors on that week

I want a content system

  1. 01

    Sales

    An AI sales lead on top of Bitrix

    Bitrix24, four phone systems, every call scored

    We pull calls from Bitrix24, MTS, MegaFon, and Rostelecom, merge duplicates, transcribe them, and run them through the sales lead’s checklist: script, objections, next step. In the morning the manager has a report on every rep.

    1,300+
    calls in a two week report
    100%
    of conversations scored
  2. 02

    Listings

    Listing generator for marketplaces

    Wildberries and Ozon: photo, graphics, copy

    The seller uploads a photo and the specs. The system renders on-brand graphics, writes the SEO description against search demand, and checks the platform limits. A listing is ready in minutes.

    20 min
    per listing, instead of three days
    ×8
    more listings a week
  3. 03

    Organic

    From zero to hundreds of thousands of visits

    Search trends, pages, traffic

    The system watches search trends in the niche, proposes pages, the model writes, and an editor hits ok. In a year the site went from zero to 450,000 unique visitors a month with no ad budget.

    0 → 450k
    uniques a month in a year
    $0
    spent on paid traffic
  4. 04

    Engineering

    An agent pipeline for the product

    The team asks, agents change the code, people check

    Anyone writes in chat what they want changed. An agent breaks the task down, edits the code, runs the tests, and comes back for review. Three people shipped 15 commits a month. One developer with agents now ships 383.

    15 → 383
    commits a month
    −66%
    engineering headcount
  5. 05

    Influencers

    Trends and the first message to creators

    Instagram, TikTok, YouTube: a sheet and a first touch

    An agent catches trends in the niche, finds creators they land with, collects contacts and reach, and writes the first message. Fifteen people doing the search by hand became three who only negotiate.

    15 → 3
    people on the search
    −75%
    sourcing budget
  6. 06

    Reviews

    Marketplace reviews, under control

    Ozon, Wildberries, Google Play

    The model sorts reviews by topic, catches the negative ones, and answers in the brand’s voice. The reply can recommend a product. On Mondays management gets a digest of what is actually annoying customers.

    100%
    of reviews handled
    <30 min
    average reply to a complaint
  7. 07

    EdTech

    Lesson video without a crew

    OkiTalki: lessons without a studio

    For a language app we built a line for lesson video: a script from the method, voice, a teacher avatar, edit, and subtitles in three languages. A lesson clip takes an hour.

    ×40
    faster: an hour instead of a week
    3 languages
    from one script
  8. 08

    Small business

    The books in one chat

    Telegram: tasks, money, clients, by voice

    The owner dictates what used to live in their head: tasks, payments, what was promised. The bot keeps the books, reminds, builds the weekly report, and answers what May earned.

    1 chat
    instead of three tools
    $0
    of CRM subscriptions

03 / Who does the work

Two partners, from the first call to production

From the first call through production. No account manager who has to be briefed before they can speak.

01

Stanislav Kuznetsov

Partner, systems

  • Operations for an international e-commerce company: a team of 15+ across five time zones, production ×2, revenue ×4.
  • More than ten years in operations, from a hospital to e-commerce. A certified business analyst.
  • Runs his own businesses on an AI team: an EdTech product, tools for marketplace sellers, a content factory.

TelegramLinkedIn

02

Denis Dyakonov

Partner, clients

  • Lives in Buenos Aires. Russian is native. English and Spanish are working languages, so a call can run in any of the three.
  • Studied at the State University of Management. An external auditor of ISO 9000 since 2002 (VNIIS), then a business trainer and coach, and an EFQM assessor since 2007.
  • In 2021 and 2022 he added Machine Learning at Stanford Online and AI For Everyone at DeepLearning.AI. In B2B he looks for money lost when work passes between people: technology scouting, market outreach, and the selection funnel.

TelegramLinkedIn

We do not sell "an AI implementation". We can see where it will return real money, and we build that ourselves. If there is no such place, we say so on the first call.

04 / How we work

Four steps. The first one is free.

No month-long diagnosis, and no specification that has to be signed before anyone builds.

  1. 01

    Look 30 minutes

    A call: what hurts, where the money leaks, what to automate first. If AI is the wrong tool, we say so.

  2. 02

    Prototype 1–2 weeks

    A working version on your data. Not slides. Something you can already use.

  3. 03

    Launch 2–3 weeks

    We fit it into your process, teach the team, and turn on monitoring and reports.

  4. 04

    Keep subscription

    We tighten accuracy, add scenarios, and send the numbers once a week.

05 / Money and shape

The frame is clear before the first call

Price and result are fixed before we start, not after we have had a look at you.

about $2,500

A pilot on one process

Price and result are fixed before the start. A prototype on your data in the first one to two weeks.

before we start

Payback, counted up front

Before launch we estimate what it returns and when. If the economics do not work, we decline and say why.

subscription

After launch

We tighten accuracy, add scenarios, and send a weekly note: what shipped, and which numbers moved.

06 / Rules

The filter runs both ways

We do not take every request that contains the word "neural".

  1. 01

    We will say no if AI is the wrong tool

    If the job is ordinary automation, a hire, or a process fix, we say that. We do not sell the technology for its own sake.

  2. 02

    P&L first, stack second

    We take it when we can see a path to revenue, savings, or team capacity. "Build a bot" is not a task. "Support is drowning, we need twice the volume without a hire" is.

  3. 03

    Two partners on the work

    On the call, in the thread, and in the system, you are talking to us. If we do not understand the business, we ask.

  4. 04

    Weeks, not months

    We do not run the cycle of specification, mockups, approval, then build. In two to four weeks the system is running.

  5. 05

    Numbers every week

    A short report: what shipped, which metrics, what is next. If something goes wrong, you hear it then.

07 / Questions

What people ask before they write

Straight answers.

What does it cost?

A pilot is about $2,500. Price and result are fixed before we start. We count payback before launch. If the economics do not work, we decline.

An agency, or two people?

Two partners, and agents. On the call, in the thread, and in the system, you are talking to us.

Why you, if we could hire?

A hire is months of search, a salary, and the risk that the person cannot do it. We hand over something running in two to four weeks, then support on a subscription. If a hire is the right answer, we say so.

Models invent things. Can this run in production?

We do not promise perfect accuracy. We measure: regression scenarios, a staged launch, a weekly report with numbers. Where the model is unreliable, it does not sit on a critical step.

How fast is a result?

A prototype on your data in the first one to two weeks. Launch in two to four weeks.

What if it does not work?

We start with a free 30 minute look. We take the work only when we can see a path to money. After that, weekly reports: if it is going wrong, you hear it then.

08 / Next

Small teams with AI will eat large teams without it.

In 30 minutes we will say what that means for your business, and which process to start with. One call, and it is clear whether we have something to offer.

Denis or Stanislav. We answer ourselves within a day.

A person reads this. A robot does not call you, and we do not text. A partner may call back.

Telegram

Who to message

A personal chat. We answer within a day.